NAICS code for online retail
These industries are established in areas that are mainly engaged in selling all types of products in non-retail means such as catalogs, telephones, or electronic materials such as interactive television or internet. These include companies whose primarily focus is on sales involving catalogue showrooms, electronic shopping and mail order houses. Shopping and mail order web retailers such as Shopify are known for hosting internet retail sites for new and used merchandise on an auction (ebay) basis or non-auction basis. Electronic shopping and mail order have become the default in today's post-covid economy. The same establishment that has brick and mortar clothing store often also has shopping and mail order, electronic shopping and mail store retailing. Establishments primarily engaged in in-person new and used merchandise shopping are categorized under Other Clothing Stores (448190). Naics code 454110 is primarily used for electronic shopping and mail order houses that get most of their revenue from mail order business. Home shopping, any nonstore retailing, physical auction sites and internet retail sales sites also fall into this final level code category. Although they're waning in popularity, mail order houses that primarily use toll free telephone numbers to place orders are also categorized in naics code 454110. A common misclassification is under the naics code for other miscellaneous store retailers or miscellaneous store retailers.